Richard Gonzales
M: 520-977-4288 mobile

Richard Gonzales

Sales Associate

"Always give your very best effort. Honor your work. Respect the needs of others. Those are the principles I live by and they're the ones I bring to each of my clients."

As a real estate consultant, I do things differently than a traditional salesperson. 

Who Am I?

I am a dedicated real estate consultant focused on integrity as a cornerstone of my business. I work with incredibly knowledgeable professionals at Coldwell Banker Residential Brokerage out of the Oro Valley Marana office. For over 33yrs I have consistently and systematically served those moving to a from the area.

What Do I Do?

I will intelligently and persistently ask you profound and insightful questions so I can advise you with consistency in order to create a game plan for making your dreams come true. I then strategically and powerfully negotiate for you, treating your money as if it were my own. I oversee the details of the transaction, which involves a multitude of issues we must deal with in timely and effective ways.

Why Do I Do It?

I believe everyone ought to be treated honestly and fairly.

I believe that you, the customer, deserves to be treated with the utmost respect during and after the transaction.

I believe that, as my customer, your needs far exceed mine.

I believe that by listening to what's important to you and then crafting a plan to accomplish those goals, you will receive the best service possible.


How Do I Do What I Do?

Research your needs

Explain the process clearly and thoroughly

Serve the customer with a world-class experience

Understand how the customer is feeling at all times

Line up the movers

Take the time to listen to any last-minute questions you may have

Set up a stress-free closing/celebration


What Makes Me Different?

Here's what other people are saying that makes different:

Richard is different because he loves what he does.

Richard is different because he is a great listener.

Richard is different because he is always positive and full of energy.

Richard is different because his service continues after the closing.

Richard is different because he makes the buying/selling process stress-free.


Why Should You Do Business With Me?

As your Consultant, I will ask you profound and insightful questions. Questions, that the typical agent may not take the risk of asking you. I will lead you thru the process of clarifying your values because when your values are clear your decisions are easy. Consulting is also listening diligently to your answers.

As your Negotiator, I treat your money like it is mine. When it is time to save you or make you money, I am like a pit-bull. Because money is such an emotional issue, to represent your own is like performing surgery on your self. It's always in your best interest to have a skilled experienced and focused negotiator on your team, you want a person who deals with your money and critically examines the accuracy of all the underlying assumptions that are being relied on. My negotiating skills are worth every penny you pay me.

I am The one who oversees all of the details; every transaction has over 100 phone calls alone. Each one of them loaded with critical details. Every "i" must be dotted; every "t" must be crossed. The legal implications for making a mistake are far too costly. There are 10 different people from 10 different industries that get involved in the stages of your transaction. W recognize what is known about an issue, what more needs to be known, and how to best obtain the accurate and relevant info needed. One of my greatest skills is seeing things from multiple perspectives so I can identify the likely intended circumstances of your decisions.







" Richard represented us in buying and selling our home. We couldn't have been happier with the excellent service Richard provided. Not only did he keep us informed on a day to day basis, but with his years of experience and knowledge of the real estate market, we sold our house within three days of listing and at the top of our price range. I would highly recommend Richard as your realtor."

  -Dean and Joanne Switzer, Client

"Richard assisted me with the sale of my 4th home, and was by far and away the best agent that I’ve had the pleasure of working with! He goes above and beyond for his clients, and far exceeded my expectations! He knows what needs to be done to prepare a home for market, and understands what needs to be done to get you the best value for your home. You couldn’t ask for a better agent to work with, and I would highly recommend Richard if you are looking to sell your home.Less "

  -Jason McDonald, Client

"Writing reviews may not be my strong suite, but I felt I should leave one for Richard. He has represented me on several deals over the last several years and I always go back to him anytime I have a house I want to sell or am looking for some consultation on purchasing another home. Most recently he helped me sell my rental home I had purchased in Catalina. The home needed a lot of work after some damages done by the former tenants and Richard was helpful in communicating with the contractors and following up on their work. His advice was invaluable in helping to make sure the home was brought up to par for the market expectations in order to sell quickly. Thinking back to my first experience with Richard, he actually replaced an agent who was unable to generate any interest on my home after several months. Richard was able to sympathize with my situation and recommend some changes which finally drove my home to a sale quickly after listing with him. "

  -Diane Russel, Client

"My husband and I are out of state real estate investors. Richard has been helping us buy and sell investment properties since 2005. On the last sale we had in August 2019, he did all the legwork and logistics on getting our property market-ready, he advised on reasonable pricing, he got the property sold within hours on having it active on the MLS. We were able to close escrow in 2 weeks! Sweet! All by Richard’s meticulous work, he was on top of things, texting/emailing, calling and being very responsive and proactive on getting any obstacle cleared. We highly recommend Richard. We stuck with him because of his integrity, experience, wise advise and so easy to work with! He is our “go to” realtor in the Tucson greater area! If you need a realtor you can trust, Richard Gonzales is your man!!! - Thanks, Joey and Mary Ann, from California"

  -Joey and Mary Ann Bautista, Client

Coldwell Banker Realty
11165 N La Canada Dr 175 Ste
Oro Valley, AZ